8 years ago, writer, activist and certified organic farm owner, Jennifer Nini started Eco Warrior Princess, an environmental lifestyle website that has grown into a discerning community of intelligent and fashion forward individuals working towards a common good.
Covering topics like sustainable fashion, conscious business, green politics, and green technology, Nini and her team of contributors dismantle ethical elitism and bring the media that matters.
Often listed amongst the best eco websites on the web, we were honoured to share the story of Monsoon Blooms with Eco Warrior Princess, and happy as always to see word spreading about the ancient art of Ayurvedic plant dyeing.
View the full story HERE.
Monsoon Blooms feature on The Urban List Australia...
The slow fashion movement is showing no signs of plateauing. At long last, the industry squirming with questionable principles is morphing into something that is both beautiful and respectable. Oh, how we rejoice! The guilt has been stripped from our guiltiest pleasure and we can finally dust off the credit card and dive back into decadent dressing.
As new brands emerge that rival fast fashion on all fronts, the excuses for shopping unethically are rapidly dwindling. Though the trail blazing conscious consumers have been casting their no vote upon toxic and unethical clothing for donkeys, it’s only now that it’s becoming mainstream, and easily accessible.
Whether you’re a seasoned ethical shopper or dabbling your foot for the first time, these five Australian labels are sure to inspire your inner slow-shopper.
Dyed in a forest in the South Indian state of Kerala, Monsoon Blooms uses India’s ancient natural medicine system of Ayurveda to dye a delicate collection of underwear and loungewear. Harnessing the powers of plants like neem, holy basil and sandalwood, these Fairtrade organic cotton pieces see your skin soaking up a natural pharmacy of Indian herbs known for their infinite healing powers—not a toxic chemical in site. Offering up their entire ‘farm to front door’ process on their website, shoppers are free to assess their ethics to microscopic detail. Paying their tailors 315% more than required by state law, it’s hard to refute their dedication to ethical fashion.
Gone are the days when buying hemp clothes meant being forced into a t-shirt with ‘legalise marijuana’ embroidered into it. The raw and earthly pieces by Hemp Temple slip effortlessly into any wardrobe. Their ethics and sustainability page speaks with soul of friendships formed and chai sipping with a small collective of sewers. Ethiopian woven sandals, ethereal wrap tops, men’s jackets, baby harem pants—there’s a whole banquet of feel good garb on their site and in their Byron store. A ‘sold out’ slash across many of their items means these aren’t pieces to ponder for long.